Consequences Of Linking Over-Optimization - SEO Advice From Semalt Expert, Natalia Khachaturyan

As websites continue to optimize their content for users to view it online, the problem of over-optimization can creep in. In the recent past, issues such as hidden content as well as keyword stuffing can form a digital marketing platform with unnatural ways of ranking. In other cases, some webmasters depend on external signals and traffic to transfer their link juice to their domain. SEO process depends on many on-page and off-page optimization features, all of which target to increase a website visibility to the target audience.

The Content Strategist of Semalt, Natalia Khachaturyan, explains that many "off-site" internet marketing techniques can also cause an elevated risk of over-optimization of a website. Moreover, Google is carrying out a crackdown of "artificial" or "unnatural" links the purpose of which is to increase a domain authority in a particular target niche. Most SEO agencies nowadays mind about the linking history of a domain they are going to include in their digital marketing plan. To avoid instances of link rehabilitation, you can learn about types of links, the right ones to transfer link juice as well as the link history and profile of a domain.

Signs of Linking Over-Optimization

Google depends on an algorithm to detect unusual patterns regarding traffic flow. Consequently, it is easy to identify "unnatural" trends regarding the performance of some particular links online. For instance, most websites nowadays have a blog. Aspects of reciprocal links and anchor texts appear in quantitative measures following traceable patterns. Extreme performance such as high traffic sitewide can increase the suspicion of websites with a linking over-optimization. In the recent crackdown, Google can quickly lose trust on some links pointing to such sites. In this case, these link juice can be disregarded making a move not benefit your ranking efforts.

For instance, a website can start getting a direct traffic coming from 20 different sites within a given niche. From a close observation, these websites link to each other. These cases can offer a platform for unnatural linkage from their historical data and trends. A 90% reciprocity can present a phenomenon which can make a website appear to be too spammy. In the past, black hat SEO agencies would open different sites to link up profiles of their users or client websites.

When optimizing website content, it is essential to follow a natural way of placing anchor texts. Putting too many permalinks on texts can increase the suspicion of there being an unnatural distribution of the information which Google depends on for making distribution curves. External inbound links which seem to link to each other can either help or harm the progress of SEO on a website.


Websites which do not adhere to legal ranking criteria's stand a risk of a ranking penalty. In other cases, sites can also suffer from deindexation especially when they indulge in too many black hat SEO tactics. Google advise website creators to mind about the link profiles which people attach to their websites. In other cases, anchor texts can also be a contributing factor making a digital marketing process fail. This SEO guideline can help you detect instances when your website can suffer from over-optimization.

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